Confused about which SEO consultant to hire?
If you are reading this you probably want some insight into how best to choose your seo consultant. So what things should we consider, whats the most important and what should we avoid? I will first list some of the things we should be thinking about and then go into a little more detail about some of those bullet points Things to consider: Search engine optimisation is such a broad service that the average surfer will not be qualified enough to interpret an SEO agencies claims or do the research on them to qualify that agency for your project. To teach a none SEO specialist how to dissect a website would simply take to long and so this is just a simple guide on how you could help stop yourself getting burned by a team of spammers and help keep your website safe
Most Important:
Avoid:
So with a a bunch of the most important factors to consider listed above I can start to now list and explain in more detail some of the points mentioned MOST IMPORTANT The preferred strategy they use to improve a rank (they should tell you this when asked): If they are unwilling to describe how they do what they claim it probably means it will break Googles guidelines in some way and so keep that from you to avoid scaring you off. This does not mean this is always the case however as they might simply have some knowledge they do not want to get to competitors but in general can often get alarm bells ringing. If the strategy is content based and does not involve any named links (described here) then they could be the people for you to consider. Does it break Google guidelines (details here) You should cross reference this list of guidelines against what they tell you because if any of those guidelines are broken on your website then you are in great danger of having a penalty applied to your website by Google and you can say goodbye to your traffic and will have to clean up the mess they have made to have that penalty removed by Google. Is content on your site the 1st step for them This should be the first step for any seo company good or bad because its what we call low hanging fruit, simple changes to text/layout/keywords and content can sometimes be all is needed to get ranked and then no risky work is needed. I say risky work because all offsite seo carries an element of risk because no matter which way you look at it all seo is borderline for Google guidelines but none the less all companies including the big beasts need to do it for traffic and they do so on a daily. Is content a step for them at all If it is not then they are simply building back links to your properties which is a very risky thing to do with regards to Google and you have to be very careful and planned to do this safely which you will know is not happening if they are charging you peanuts - it should be at least £250 a month for even the most basic safe seo any less and your asking for trouble as the things involved to do this are time consuming and require assets to be built. Do they build any kind of links to your site if they do then you need to look into what they do carefully and have them explain exactly whats going to be done, when, how often and from where because link building is the most risky aspect of SEO just have a read of what Googles Penguin algorithm can do to your site if caught (described here) What type of links I cannot go through the many types of links one can acquire on the net there is simply too many but they all have a trust and authority score used by seo tools as metrics to gauge a link or websites quality. You can use tools like Majestic SEO to check these metrics.
AVOID Rank overnight claims Some things can be ranked over night but generally not a website and nothing that will help you a great deal. SEO is a long term project no matter what, on occasions a rank can be achieved and work can stop but at some point it will start to devalue and that will happen before its reflected in the search results and then you will have to play catch up so its generally always a long term constant service. This is why a claim to rank something overnight is false, very risky and most definitely will get a penalty even if it succeeds. Guaranteed rankings This is a double edged sword because an experienced seo can to some extent guarantee some sort of rank based on past experiences and knowledge but can certainly not guarantee it especially in a given timeframe or to a desired position like number 1 for example, even with an in depth report of your competitors one can only guesstimate the level of work needed to outrank someone else and for all they know they have a good seo working for them that knows how to hide certain things of benefit from peeping toms. In general nothing is guaranteed there are so many factors to consider and an existing competitors age alone can be hard to overcome and pushing to hard early on will catch the attention of Googles algorithms, panda, penguin, hummingbird and rankbrain. Offers of mass links to your site We can get you lots of back links to outrank your competitors they will say, this works time and time again. Yes in a way it does but not that way, a website with 2 powerful links from reputable trusted sources can outrank a website with 20,000 links from dodgy sources this is a fact. This will also most definitely get you a penalty and contacting 20,000 webmasters to have your link removed from there site will be a ridiculous task and you will not get in touch with 95% of them which will require all sorts of interaction and reconsideration requests with Google to resume business as normal. This often ends up with the client starting from scratch on a new domain. You should not be building any links to your site unless you are sure its good. Automated link building This is something done by seo tools used by virtual assistants for companies who outsource their seo work or even use the tools themselves. Googles algorithm is clever enough to know which computer posted a link, what time it was done, which server was used, which IP address was used, which other sites are on that server, where else that IP has appeared, where else have those links been posted and all of this easily accessible data creates an obvious footprint which makes your site stand out like a red balloon to Google. Risks can be minimised by using proxies to rotate IPs and servers, scheduling to avoid time frame issues and other complicated scripts but this will never be invisible to Google. Basically a cheap link service should only get you a few links because its not profitable to do more properly unless using automated spamming tools to find low quality orphaned websites to post on.
Ok so I hope your head is not to fried by all of this but this is about as simple as a helpful article can be with regards to finding a suitable seo but it does layout in understandable terms what is important and what is not. Read More Here: Confused about which SEO consultant to hire? via Blogger Confused about which SEO consultant to hire? August 16, 2016 at 05:36PM
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The average user will probably not require this but if you do manage your own online presence then this will maybe help. Often for SEO we build links to our websites and properties as part of increasing your traffic, some of these links will be on new domains or pages and these can often take time to get indexed sometimes due to the shear scale of the domain or simply that it is not a particularly active website/page. For this purpose Google have Search Console Crawl URL Feature that enables a user that is logged into Google to be able to submit any link to the index of your own or other. This is no guarantee that the URL will get indexed so you cannot force the index of a malicious URL for example but most URLs will get indexed in just a few minutes. You can test to see if a page is indexed using the following text example in the Google browser info:https://www.evernote.com The url will show as a search result on its own as in this example picture If however it is not shown then this is when you would submit the url to be indexed if you wanted it to be indexed faster than default. Remember some links never get indexed which is why it is a good idea to force the index as much as possible because a page that is not indexed has no value to pass to your properties. It is really simple to use: If you have any questions leave a comment, likewise if you have any more ideas of what to write about next leave a comment How to submit any URL was seen first on UK Web GeekZ If your thinking of getting search engine optimisation done to your website/s after seeing where your website now naturally sits then this brief article may shed some light on the battlefield of SEO sales people you face and may help you to spot if they up to date and on point with their information.
Established in early 2016 UK Web Geekz was setup in Darlington, England with the aim of providing the next generation of search engine optimisation combined with a top notch web design service not only in our hometown of Darlington but the whole of the UK initially. With ties in Middlesbrough , Durham & Newcastle we would be interested to hear what you think about the following post and how it reflects on what other SEO companies have been offering to you. Google is forever changing its algorithms and moving the goal posts to and throw with regards to ranking websites so we have come up with a way to build your online presence in a continuous safe way. It is this method that our whole business plan is based around and it utilizes all of the latest trends towards a spam free search that Google would like. Imagine having your online marketing campaign automated and not be worried about a panda, penguin or rank brain. For too long now SEO companies offer all types of back linking services that are just stereo typical of what`s been going on for years. Google knows this and although it cannot discount links in its ranking calculations it can filter out the spammy websites by the footprint that they leave. Every type of site has a footprint unique to its industry and this allows Google to mark certain sites as suspicious, they also use a range of other signals to judge if you are real like social interaction, phone verification, social data hub signals, click through rate and more. We have methods that utilize the web how it is supposed to be used which has the side effect of social signals, traffic and brand authority along with the occasional link from multiple reputable authority domains. Hold on a minute is that not what Google is looking for in 2016? Platform A does not say that you cannot advertise on Platform B and likewise Google does not say you can only advertise on PlatformX. So you are allowed to advertise on many platforms and get your brand out there, many companies miss this vital information and skip to building back-links to websites which is what Google clamps down on. The good part is how 90% of this can be automated once the initial build is done meaning you can spread your content/brand/advertising to many places with just 1 button (we get to hit that button not you though unfortunately). Let these following points be clear about what it is we do not do We do not just post your bumf to something like buffer and get it posted to twitter, Facebook etc We do not set machines building links to your sites automated or manual We do not link to you from shady, spammy unhelpful websites or pages Let these following points be clear about what it is we do We can’t tell you all of this yet, imagine that, our local rivals will be stealing our game and being un original! Haha but seriously our whole plan is based around avoiding the strategies of the last 5 years, claiming your footprint on the web instead of trying to hide it like most SEO companies do if they are smart enough to hide it. We are basically saying to Google hey come and look at our site we are connected everywhere and we are legit. You can see what were doing for you anytime you ask were transparent with our clients. A lot of people are probably going to want to know what and how we achieve what we say but they will just have to try and see – it works PERIOD. Has your phone stopped ringing was published first via UK Web GeekZ |
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January 2017
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